Apple Music Awards 2019 Live on Before Spotify Awards 2019

Posted by Rick Lee on Dec 5, 2019 3:28PM
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apple music awards 2019

After Spotify announced its first Spotify Awards for the year weeks ago, Apple Music quickly catches up and releases the Apple Music Awards 2019 days again. The music streaming war has been waged. And besides Grammys, Billboard, and American Music Awards, now we have two more music awards shows to expect ever since.

Apple Music Awards 2019 will be streamed hours from now at Steve Jobs Theater at 6:30 p.m. PST or 9:30 p.m. EST. This is also where Apple holds their press events. Users can watch the live stream on Apple Music or iTunes.

Apple Music is going to award the musicians across 5 distinctive categories for their "enormous impact they had on global culture" in 2019. The biggest honor goes to Billie Eilish, a 17-year young girl, as well as the global phenomenon of 2019. She will claim three awards, Artist of the Year, Album of the Year, and Songwriter of the Year alongside her brother, Finneas. The other two artists in the finalist are Lil Nas X and Lizzo. They won the Song of the Year and Breakthrough Artist of the Year respectively.

Apple designs a compact physical award for these "best and boldest musicians". The award is made of silicon and aluminum. It looks simple and flat at first sight, or you can say, like an iPod. But Apple gives meaning to it by saying that the silicon wafer inside glass symbolizes the chips that power the Apple Music.

Apple Music Awards VS Spotify Awards

The selection of Spotify Awards is quite transparent. They purely based on user streaming data: "Your plays, patterns, and habits will help determine the award categories, finalists, and winners for Spotify Awards." So, the winners are completely voted by users' ears.

However, Apple Music takes both streaming data and Apple Music editorial perspective under consideration. For example, Song of the Year - Old Town Road by Lil Nas X is the most-streamed song all over the year, though there's no exact number. And the most-streamed album WHEN WE FALL ASLEEP, WHERE DO WE GO? has more than a billion streams on Apple Music. While the left three awards, Artist of the Year, Songwriter of the Year, and Breakthrough Artist of the Year, were "hand-selected by Apple Music editorial team of experts and tastemakers".

As Spotify Awards 2019 will be on next March in Mexico, Apple reacted pretty fast after Spotify made the move and the show is going to be held right after they announce the winner. However, Gizmodo reviews that Apple Music Award is more like "an ad" than an award. Apple simply wants to remind people to listen to Apple Music.

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